What AI Overviews Actually Mean for Your Organic Traffic
AI Overviews sit above the classic ten blue links. Here is how to read the impact on clicks and what to change first.
6 min readAI SEO & Digital Marketing Strategist
15 years running search and paid campaigns. Now helping brands show up where AI is looking.
I've spent over a decade building SEO, Google Ads, and Meta Ads programs that move revenue, not just rankings. Today I bring that same practitioner's eye to AI search — AI Overviews, LLM citations, and the shift in how people find answers.
15+Years in digital marketing
SEO / Google Ads / Meta AdsChannels run end to end
AI SearchWhere the focus is now
What I do
One operator across the whole funnel
Search and paid have always worked better together than in silos. I run all four so what I learn in one channel sharpens the others.
SEO
Technical foundations, content that answers real intent, and the internal structure that makes pages eligible to rank and be cited.
Learn moreAI SEO
Getting your brand surfaced in AI Overviews and cited by LLMs — the plain-language answers and evidence models actually quote.
Learn moreGoogle Ads
Search and Performance Max built around clean conversion tracking, tight negatives, and spend that maps to pipeline, not clicks.
Learn moreMeta Ads
A creative-led testing cadence that keeps CPA in check after signal loss, with concepts judged on cost per result, not opinion.
Learn moreTrack record
An evolution, not a pivot
The through-line is the same: understand how people find things, and get brands in front of them. The channels just keep changing.
- 2011
Started in digital marketing
Cut my teeth on organic search and early paid campaigns when ranking meant ten blue links and a lot of manual work.
- 2015
Scaled SEO and paid together
Ran integrated search and social programs — treating Google Ads, Meta, and organic as one demand system instead of separate budgets.
- 2020
Rebuilt for signal loss
Reworked paid measurement and creative strategy as tracking got harder, keeping performance steady through the iOS shift.
- 2024
Pivoted focus to AI search
Turned toward AI Overviews and LLM visibility — an evolution of the same fundamentals, not a break from them.
In their words
What clients say
“He found budget we were quietly leaking in Google Ads within the first week, then rebuilt our organic pages around the queries that actually convert. Refreshing to work with someone who has run the campaigns.”
“We were watching AI Overviews eat our clicks and had no plan. He explained it in plain language and got us cited in the summaries that mattered. No hype, just a clear playbook.”
“The rare consultant who treats SEO and paid as one system. Our blended cost per acquisition dropped because the two finally shared a target instead of competing for credit.”
Insights
Notes from the work
Plain-language takes on AI search, SEO, and paid media — written like someone who has actually run the campaigns.
Getting Cited by LLMs: A Practitioner Checklist
Citations are the new backlinks. A concrete checklist for making your content quotable by ChatGPT, Perplexity, and Google.
8 min readSEO and Paid Media Working Together, Not in Silos
Search and paid teams still run separate playbooks at most companies. Here is where they actually compound.
5 min readReady to show up where AI is looking?
Bring your current search and paid setup. We'll spend the session finding the fastest wins and a clear plan for AI visibility — no pitch, no jargon.