Insights

Notes on AI search, SEO, and paid

Practical takes from running the campaigns — no hype, no trend-chasing. Filter by topic below.

AI SEOSeptember 2, 2026

AI Overviews sit above the classic ten blue links. Here is how to read the impact on clicks and what to change first.

AI SEOAugust 18, 2026

Citations are the new backlinks. A concrete checklist for making your content quotable by ChatGPT, Perplexity, and Google.

StrategyAugust 4, 2026

Search and paid teams still run separate playbooks at most companies. Here is where they actually compound.

Meta AdsJuly 21, 2026

With less deterministic tracking, creative is doing more of the targeting. A simple weekly testing rhythm to keep CPA in check.

Google AdsJuly 7, 2026

Before touching bids, I check five things that reveal whether an account is leaking budget. All five in half an hour.

AI SEOJune 23, 2026

You cannot open a rank tracker for ChatGPT. Here is a practical way to monitor whether AI tools mention you.